The North Face. Brand Analysis The North Face brand offers a large variety of innovative products that can be used for many different outdoor activities and sports like climbing, hiking, running, and skiing. The The statistic shows the revenue growth of VF Corporation's The North Face brand worldwide from fiscal year 2019 to 2020, by region. I chose to do an in-depth brand analysis of The North Face because it continuously demonstrates a well understanding of customers wants and makes them their needs. (212) 419-8286 In return, The North Face gains loyal customers from the start, creating a strong relationship between the two. The emblem of the brand, composed of three-wire arched lines, which stand for the Half Dome mountain peak in California, which is famous for its unusual shape and smooth rounded lines. 2.6.2 Legal factors that influence The North Face. Founded in 1966, American brand The North Face is a leader in outdoor equipment and sportswear. Try our corporate solution for free! North Face Brand Analysis: The North Face was originally a company focused on high performance mountaineering equipment, but by transitioning to target the leisure outdoor consumer market, the brand was able to achieve mainstream popularity and commercial success. The North Face - Brand Identity & Analysis Published on Feb 8, 2017 Ka Ming Chan 08/02/2017 The North Face - Brand Identity & Analysis Fashion Promotion Specialism Project 2 Since the late 1990s, the brand has expanded beyond technical clothes to more fashion forward items, becoming a staple brand for streetwear fans around the world. Current Issues Our Recommendations Thank you Image vs Identity Communication As the consumers are not fully aware of the innovative technology in their (The North Face) products; our recommendation is that more emphasis is placed on this aspect when communicating the brand. An In-depth brand analysis of The North Face; their focus shift into mobile strategy and digital campaigns with partner, Millennial Media.Today, The North Face uses mobile advertising, mobile apps, SMS and has a large presence in the digital media. Buy custom The North Face Marketing Analysis term paper North Face’s Mission Statement and Goals Our mission is to profitably increase the North Face market share and brand awareness in all retail channels by • Showcasing the depth, breadth and quality of the North Face products in all retail business segments PESTEL analysis provides valuable insight into the operating challenges that any company in the industry appears to face, and so the company in question may face as well. should consider the following legal factors when exploring a new market. must follow the employee/labor health and safety laws as some countries have strict regulations to ensure labor safety. Employee protection laws (discrimination and health and safety) The North Face. The North Face logo, designed for the brand in 1966, featured a monochrome badge with a three-level inscription, placed on the left from the bold abstract emblem. In August, The North Face's research, design and development team was restructured around four specific outdoor activity segments the company identified as being important to its future and necessary to support sustained growth -- outdoor, action sports, performance athletic and youth.